Connected Seniors: How Social Media is Transforming Senior Living Communities
May 17, 2023
In recent years, senior living communities have seen a drop in their numbers of residents. To combat this, many are turning to social media to create a more connected experience for their aging residents. This is resulting in a transformation of traditional senior living communities into more vibrant and engaged hubs where seniors can stay connected with their families and friends, participate in activities, and stay informed about their health and wellness.
Social media is playing a huge role in this transformation. Seniors are now able to use sites like Facebook and Twitter to stay connected with their loved ones, while also participating in online discussion groups, blogging, and other activities. Through these avenues, seniors can share stories, experiences, and advice with one another, and stay up to date on current events. Additionally, social media provides a platform for seniors to stay connected with their healthcare providers, who can offer advice and guidance on nutrition, exercise, and other lifestyle topics.
Using social media also allows seniors to stay informed of activities and events occurring in their senior living communities. Many communities are now utilizing blogs, apps, and other forms of social media to advertise upcoming events and activities, giving seniors the opportunity to participate in a variety of activities and stay active. This can be especially beneficial for seniors who may otherwise be limited by mobility issues or live in more rural areas.
In addition to providing a platform for seniors to stay connected, social media also provides an avenue for senior living communities to connect with their residents. Communities can now use social media to showcase the many benefits of their community, from testimonials from senior residents to photos and videos of the amenities available. This allows prospective seniors to get a better understanding of what the community offers, making it easier for them to make an informed decision when choosing a community.
Overall, social media is having a major impact on senior living communities, providing a platform for seniors to:
- Stay connected with one another
- Stay informed of activities and events
- Better understand the amenities available to them
In doing so, senior living communities are being transformed and are now more vibrant and engaging, providing a more enriching experience for their residents.